Use case
Amarnex for Real Estate Developers
Manage the complete customer relationship from first interest to long-term ownership.
A developer can use Amarnex as the operating layer for lead generation, sales, collections, handover, customer service, and portfolio insight across projects. Brokers, finance providers, consultants, contractors, and notaries join controlled shared pipelines without receiving access to the developer’s complete tenant.
Customer interactions
- 01
Lead generation from campaigns, websites, portals, referrals, events, and connected channels.
- 02
Calls, SMS, email, chat, qualification, scoring, follow-up, viewing, and requirements capture.
- 03
Unit matching, offers, reservations, documents, approvals, contracts, and finance coordination.
- 04
Payment schedules, reminders, collection conversations, promises, receipts, exceptions, and escalation.
- 05
Construction updates, handover, snagging, requests, complaints, satisfaction, renewals, and referrals.
Shared pipelines between tenants
Each shared pipeline exposes only approved records, fields, stages, documents, tasks, and performance indicators to named counterpart tenants. Every tenant keeps its own users, credentials, social-media accounts, communication channels, internal notes, and unrelated customer data. Permissions, ownership, edit rights, expiry, and audit history are configured for every relationship.
Recommended modules
Browse the module catalogCRM and Lead Management
Capture, qualify, assign, and nurture demand.
Sales and Inventory
Connect opportunities to projects, units, offers, and reservations.
Omnichannel Communications
Continue one customer journey across calls and digital channels.
Contracts, Documents and Approvals
Organize transaction records and gates.
Collections and Finance
Track schedules, commitments, receipts, and exceptions.
Handover and Customer Service
Manage appointments, issues, satisfaction, and post-sale care.
Shared Pipelines and Analytics
Coordinate partners and compare project, broker, and funnel performance.
Recommended features
Browse the feature catalog- Campaign attribution and lead-source tracking.
- Project and unit-aware customer profiles.
- Role-based tasks, reminders, approval gates, and shared views.
- Complete customer timeline across communications, documents, payments, and service.
- Dashboards for response, conversion, collections, handover, and partner performance.
Example journey
- 01
A campaign creates a lead.
- 02
Amarnex assigns it to the developer or an approved broker.
- 03
Interactions continue across channels.
- 04
A unit is reserved.
- 05
Finance and documents progress through shared pipelines.
- 06
Collections and construction milestones are tracked.
- 07
Handover moves the customer into service and referral journeys.
Benefits and why
Developers coordinate the widest customer and delivery network. A permissioned operating model creates one lifecycle history, faster follow-up, clear partner accountability, stronger visibility into inventory and cash collection, and controlled collaboration without exposing unrelated data.
Governance and rollout
Confirm stages, information ownership, sharing rules, service levels, success measures, purchased modules, and local requirements before implementation. Feature availability remains subject to the contracted scope and technical validation.
Other use cases
Design Your Tenant Workflow
Confirm stages, information ownership, sharing rules, and the modules this tenant needs.